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Thursday, 08 May 2008

It's a fine line between love and tech

When your computer people talk, your brain hears radio static. Or, maybe, you feel frustrated by the thought of another conversation that doesn't start and end with a simple 'no' or 'yes.'  These people, who you brought in to help make your business run smoother - these people are making you insane with jargon and gibberish.

Yes?  And even though you say, frequently, "that's too technical for me," they still continue to bring the crazy-talk?

Let me take you back a year or five ago, to the day when those computer people were new and shiny, not the haggard, coffee-clutching crew you see before you today.  When what they said sounded strange, but you went with it, because what came from their hands was pure magic.

Remember that?  You loved them.  They were young, and fearless.  And they could solve problems you didn't know you had, and didn't want to deal with.

Now that everyone is a little more technical, the problem of communication between computer people and "everyone else" is becoming more complex.  When you can log in, edit, update, and broadcast, with virtually the same keyboard you had used previously to write a memo, what more is there to talk about? 

There's a lot more to talk about.  The same universe that is giving you these amazing new abilities is making the technical aspects more complex.  Creating media, or creating tools that help to create media, now more than ever means balancing what we can do with what we should do.  And so many things factor into the equation, from bandwidth to z-indexing, that your computer people may spend a lot of time asking questions and talking with you to make sure that they've got the balances right.

In fact, if they don't, you should be concerned.  And move quickly to make sure they have enough coffee.

The tech-talk is a compliment.  It's a difficult compliment, because there's so much of it.  But, at the end of the day, if you want to make informed choices about how your online presence works, give it a listen.  If you're confused, say so. Not with "don't use 'tech-talk'", but with something like "I'm confused - can you clarify this point/word/phrase?"  Ask for examples.   (And tech people?  If your listener's eyes glaze over, that's not a good thing.  It's time to rephrase.) 

All of us need to communicate with each other, so that we can keep doing the magic things.
Posted in [none] by Fran Wilde at 9:45 AMPermalink

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